
Why is iBeacon a Big Deal?
By admin on August 27, 2014 in iBeacon AdvantagesWith an iBeacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is in the brick and mortar environment. This provides an opportunity to send customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones. The typical scenario looks like this. A consumer carrying a smartphone walks