With an iBeacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is in the brick and mortar environment. This provides an opportunity to send customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones. The typical scenario looks like this. A consumer carrying a smartphone walks
One of the latest innovations to revolutionize the way we shop is iBeacon. The iBeacon software was developed by Apple to get businesses and customers connected in- and around stores. iBeacons are small indoor micro location systems that give signals to smart-phones and tablets via Bluetooth 4 technology. Since 2013 these devices have been fiercely adopted in all micro location aspects and they emit 4 types of signals:
1. Proximity marketing (signals emitted before the customer enters the store)
2. Check-in coupons (once the customer is in the store and based on their location in the store);
3. Additional Info on products
4. Contact less payments
It uses Bluetooth 4.0 – a new format of Bluetooth and does not require devices to be paired.
Instead of using latitude and longitude to define the location, iBeacon uses a Bluetooth low energy signal.
What can an iBeacon do for a store ?
Analytics – Analysing in store customer behaviour Track customer spending Track customer visits Track what a customer is viewing Track customer route though store Track customers shopping hours Create customer profiles (age,sex,location, average spend) Drive foot traffic to store through micro location directions Alerts customers of your deals and events Special Deals Sales Product launches
Relevant information Directions through micro location – IE: finding an item in a store or finding a store in a shopping center. Personalised deals – deals that are o your needs if you buy a phone deals on cellphone covers exclusive events – invitations to vip events Set reminders to purchase when you are near