Why is iBeacon a Big Deal?

By on August 27, 2014 in iBeacon Advantages

With an iBeacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is in the brick and mortar environment. This provides an opportunity to send customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones.

The typical scenario looks like this. A consumer carrying a smartphone walks into a store. Apps installed on a consumer’s smartphone listen for iBeacons. When an app hears an iBeacon, it communicates the relevant data (UUID, Major, Minor, Tx) to its server, which then triggers an action. This could be something as simple as a push message [“Welcome to Target! Check out Doritos on Aisle 3!”], and could include other things like targeted advertisements, special offers, and helpful reminders [“You’re out of Milk!”]. Other potential applications include mobile payments and shopper analytics and implementation outside of retail, at airports, concert venues, theme parks, and more. The potential is limitless.

This technology should bring about a paradigm shift in the way brands communicate with consumers. iBeacon provides a digital extension into the physical world. We’re excited to see where iBeacon technology goes in the next few years.

Why use iBeacons

One of the latest innovations to revolutionize the way we shop is iBeacon. The iBeacon software was developed by Apple to get businesses and customers connected in- and around stores. iBeacons are small indoor micro location systems that give signals to smart-phones and tablets via Bluetooth 4 technology. Since 2013 these devices have been fiercely adopted in all micro location aspects and they emit 4 types of signals:

1. Proximity marketing (signals emitted before the customer enters the store)
2. Check-in coupons (once the customer is in the store and based on their location in the store);
3. Additional Info on products
4. Contact less payments

It uses Bluetooth 4.0 – a new format of Bluetooth and does not require devices to be paired.

Instead of using latitude and longitude to define the location, iBeacon uses a Bluetooth low energy signal.

What can an iBeacon do for a store ?

Who can use iBeacons ?

By on August 27, 2014 in iBeacon Advantages

Coffee shops
Conference venues
Retail shops
Shopping centers
Theme parks
Trade shows
Any space in the public domain